From June 2015 to March 2016, I worked with Consultant Orthopaedic Surgeon Mr George Ampat on feetandspine.com
Taking a leading role in content creation, editorial and marketing, I was responsible for all creative output including copywriting, imagery and some graphic design. Contributing to the building of a new brand from scratch, I was responsible for creating a trustworthy, scientific, but friendly and accessible tone of voice for the business.
Taking a leading role in content creation, editorial and marketing, I was responsible for all creative output including copywriting, imagery and some graphic design. Contributing to the building of a new brand from scratch, I was responsible for creating a trustworthy, scientific, but friendly and accessible tone of voice for the business.
One of my main projects was the development of Feet and Spine Magazine, and two eduational, promotional brochures. These were cross-functional publications which I created in Adobe InDesign, devising and designing all content and writing all copy.
Feet and Spine was both an online business and health centre in Cheshire, UK. It was a dynamic company that had a medical professional at the helm, working to help customers achieve better orthopaedic health through non-surgical solutions.
As part of my marketing campaign, I created a magazine-like quarterly publication to inform customers and to demonstrate products and services. It was distributed by many other local businesses who complimented the Feet and Spine ethos (holistic therapists, yoga centres, etc) who would also advertise within it.
The next instalment of Feet and Spine's quarterly brochure, created January 2016.
Feet and Spine's general clientele were aged 45+ and this is reflected in the content and typesetting of this publication.
Feet and Spine's general clientele were aged 45+ and this is reflected in the content and typesetting of this publication.
In February 2016, two stand alone mini-magazines were produced by Feet and Spine. The first was dedicated to spine health, back problems and how to help or prevent them.
Another of Feet and Spine's mini-magazine's dedicated to informing and entertaining customers while delivering doctor-approved advice, Best Foot Forward is the sister publication of Back to Back.
I also created all webcopy, blog content, email newsletters, magazine advertorials, a product catalogue and sometimes would ghost write some academic style articles on behalf of Dr Ampat during my role with Feet and Spine. I researched extensively into medical studies to better inform my 'doctor approved' strategy. All information published was proofed by the head of the buisness, Dr Ampat, and was true at the time of printing.
Please explore the website: feetandspine.com
