Natalie J. Romero | njr197@live.co.uk | 0787 153 0694 | London
Senior Creative Copywriter | PR & Marketing Manager | Events Planner and Co-ordinator
8+ years of experience in both agency and in-house Copywriting, PR and Events
https://nataliejromero.myportfolio.com/
8+ years of experience in both agency and in-house Copywriting, PR and Events
https://nataliejromero.myportfolio.com/
Technical Skills: MS Office: Word, Excel, PowerPoint; Adobe CS: Photoshop, Lightroom; Gorkana, Roxhill, Canva, WordPress, Hootsuite
- I have coordinated multimedia PR and Marketing campaigns across national and specialised print and digital titles including The Times, Telegraph, Evening Standard, digital media and social content.
- I am a second-to-none writer and producer of written content with a hawk-eye for detail, and a creative mindset adept at finding solutions.
- I can confidently plan and coordinate events: media dinners, galas, press nights, press trips, anticipating needs, issues, and always having a plan B.
- I thrive in a creative environment, where a hardworking team can come together to work on a common goal we feel passionately about.
- I am extremely passionate about the artistic and cultural sectors and want to create compelling campaigns that will inspire audiences and unite communities.
Experience
Club Med, London: PR and Content Manager for the UK, Ireland and Scandinavia, August 2022 to August 2023
- Coordinating multimedia PR and Marketing campaigns across national and specialised print and digital titles including The Times, Telegraph, Evening Standard, Conde Nast Traveller, Travel Weekly and TTG, website and social content.
- Planning and coordinating press trips to luxury resorts across Europe, Africa and South America, based on sales priorities. Leading editors of key titles through travel, luxury stays, excursions, workshops and meetings with key stakeholders. Building valuable working relationships and securing invaluable coverage.
- Coordinating a team of 3+, ensuring consistent messaging across website, CRM and social content, proofing and approving all content and visual graphic marketing material.
- Lead responsibility for finalising UK English translations of press kits, brochures and all other written communications for the UK.
Ridgemount (PR and Marketing), London: PR Manager, April 2021 to July 2022 | Account Manager, August 2019 to April 2021 | Account Executive, April 2018 to August 2019
- Co-ordinating and writing content for multi-media PR campaigns and content plans.
- PR manager for RIBA Books and RIBA Journal projects.
- Media relations: securing client interviews with press, or the production/ placement of content.
- In first year: achieved over 10M chances to see for a client, placing 50 pieces of content in national and trade press, including Telegraph, Guardian, BD Online, Dezeen.
- As Account Manager: responsible for planning and implementing campaigns for 5 clients out of 20, across print, digital and social. Based on client briefs, I created proposals and pitched new campaigns based on measurable KPIs and managed the day to day running of each campaign. This included web content, PPC ads, social media, storyboarding videos, briefing teams and managing budgets.
Design et al (Magazine), Chester: PR and Editorial Assistant, April 2016 to September 2016 (Temporary)
- Writing and editing copy for print and online magazines.
- Creating content for the Design Awards hosted by Design et al: website, newsletters, social media.
- PR responsibilities to crime fiction author I.D. Jackson, an external client of Design et al.
- Independently organized book tour to launch his latest book and managed PR for this.
- Managed guest lists for award events.
- Dedicated every other Saturday to coordinating events and awards.
North West End (Online Magazine), Manchester: Theatre Critic, November 2015 to April 2018
- Reviewing theatre and music events, producing features to deadline, social media at events.
- Interviewing cast members/ performers.
- Recording and editing audio interviews.
- Sourcing arts news and events, liaising with press officers, organising press tickets.
Feet and Spine (Health Centre), Cheshire: PR and Communications Officer, July 2015 to March 2016
- Media relations and developing effective media communications and PR strategy.
- Creating content for all marketing channels: website, newsletters, blogs, social media, brochures, catalogues.
- Lead the production of Feet and Spine Magazine and partnerships with other local businesses.
- Ghost writing journal articles on behalf of company owner.
- Maintained all press communications and distribution lists.
- I left this role as it became too far to commute.
Burjesta Theatre, Liverpool: Content and Comms Officer, January 2015 to June 2015 (Temporary)
- Developed and produced website content, weekly blogs, email newsletters.
- Managed all social media channels.
- Secured show reviews in press, wrote and distributed press releases.
Klinkd LTD (Creative Agency), Liverpool: Social Media Internship, September to December 2014
- Creating and scheduling all social media content, blogs and newsletters to clients.
- Devised the social media campaign “The Sound of Good Times” to drive app users to local businesses.
Glass Dagger Productions, Manchester: PR Internship, April to August 2014
- Assisting Press Officer for touring production, writing/distributing press releases, blogs and social content.
LittleBlackDress.co.uk (Shop and Magazine), Manchester: Editorial Internship, January and February 2013
- Researching, writing and editing copy, shadowing within the Editorial and Marketing Depts.
West Tower Wedding Venue, Lancashire: Events Assistant, May 2012 to September 2014
- Hospitality service at weddings and by appointment sales consultations at promotional events.
Liverpool Echo and Southport Visitor Newspapers, Liverpool: Journalism Internship, July and August 2009
- Sourcing local news, interviewing, audio-typing stories from remote workers, court visits, death knocks.
Education
MA Comparative Literature: American Literature & Culture, Goldsmiths, University of London, 2016-2017.
Accredited single MA module: Contemporary American Literature, Manchester Metropolitan University, 2016.
BA (Hons) International Journalism (2.1), Liverpool John Moores University, 2010-2013.
Three A Levels: English Literature (A), History (B), Fine Art (B).
Ten GCSE’s grade A*- B, including English (A), Science (B), Math (B).
MA Comparative Literature: American Literature & Culture, Goldsmiths, University of London, 2016-2017.
Accredited single MA module: Contemporary American Literature, Manchester Metropolitan University, 2016.
BA (Hons) International Journalism (2.1), Liverpool John Moores University, 2010-2013.
Three A Levels: English Literature (A), History (B), Fine Art (B).
Ten GCSE’s grade A*- B, including English (A), Science (B), Math (B).
Short courses
Architectural Photography, University of the Arts, London, 2019.
Editorial Skills for Publishing, Bluebird Works, London, 2022.
Architectural Photography, University of the Arts, London, 2019.
Editorial Skills for Publishing, Bluebird Works, London, 2022.
Voluntary work and Hobbies
Since school age I have been actively involved in various aspects of theatre production for a collection of community, fringe and professional companies. This encompassed everything from acting, producing, stage managing, technical programming, and of course marketing materials across content, photography and some graphic design. It’s important to me to make time to be involved in some way in a community production each year. I have recently begun pitching to direct performances. My other interests include photography, creative writing, solving problems and yoga.
Since school age I have been actively involved in various aspects of theatre production for a collection of community, fringe and professional companies. This encompassed everything from acting, producing, stage managing, technical programming, and of course marketing materials across content, photography and some graphic design. It’s important to me to make time to be involved in some way in a community production each year. I have recently begun pitching to direct performances. My other interests include photography, creative writing, solving problems and yoga.