Natalie J. Romero | njr197@live.co.uk | 0787 153 0694 | London
PR & Content Manager | Senior Creative Copywriter | Events Producer
10 years of experience in agency & in-house PR, Branding, Copywriting, Content Editing & Events
nataliejromero.myportfolio.com/work
10 years of experience in agency & in-house PR, Branding, Copywriting, Content Editing & Events
nataliejromero.myportfolio.com/work
Experienced in producing multimedia PR and content marketing campaigns and events, working across digital and social media, and securing coverage in national and specialised titles. I am an energetic planner and project manager, bringing a high level of digital literacy across organisation, digital content creation, SEO, website content management and social media management across B2B and B2C. I am an accomplished writer and editor and thrive in a creative environment. Through ample experience planning and coordinating international events, I am creative, methodical and solution driven. Ever-curious and adaptable to new challenges, I have worked across the built environment, publishing, arts, travel, hospitality, healthcare and charities. I would like to work in a team passionate about a common goal to inspire audiences and unite communities.
Technical Skills: MS Office, Adobe CS: Photoshop/ Lightroom/ InDesign, Canva, Cision, Roxhill, Wordpress, Drupal, Brevo, Hootsuite, SEMrush. Interested in learning new digital systems.
Languages: English (Native), Spanish (Intermediate)
Professional Experience
Romero Creative: Freelance Copywriter & Photographer: September 2023 – Present
Clients include: SPS Timber Windows (Content Editor), Two Guys in a Room Theatre (Graphic Designer), MLV Consulting (Copywriter)
Wimbledon Community Association, London: Communications Manager, February 2024 – Present
- Lead complete brand rehaul and website redesign project over 2024, directing web developer.
- Developed and executed content strategy and provided content for all marketing channels, expanding reach by 20% on all socials, and achieving nearly 200% increase in website traffic.
- Organised and managed Wimbledon’s General Election Hustings, a completely sold out event.
- First port of call for all members, clients and partners: maintaining good relationships and managing new partnership opportunities
Languages: English (Native), Spanish (Intermediate)
Professional Experience
Romero Creative: Freelance Copywriter & Photographer: September 2023 – Present
Clients include: SPS Timber Windows (Content Editor), Two Guys in a Room Theatre (Graphic Designer), MLV Consulting (Copywriter)
Wimbledon Community Association, London: Communications Manager, February 2024 – Present
- Lead complete brand rehaul and website redesign project over 2024, directing web developer.
- Developed and executed content strategy and provided content for all marketing channels, expanding reach by 20% on all socials, and achieving nearly 200% increase in website traffic.
- Organised and managed Wimbledon’s General Election Hustings, a completely sold out event.
- First port of call for all members, clients and partners: maintaining good relationships and managing new partnership opportunities
Club Med, London: PR & Content Manager for UK, Ireland & Scandinavia, Aug 2022 to Aug 2023
- Coordinated multimedia PR and content marketing campaigns across national and specialised titles including The Times, Telegraph, Evening Standard, Conde Nast Traveller, Travel Weekly and TTG
- Achieved over 150 pieces of content for 2022/23 Ski Report, based on a national survey of UK skiers, as well as positive reviews of new resorts in The Telegraph, Evening Standard and Travel Trade Gazette amongst others, alongside high performing influencer content from Chemmy Alcott, Aimee Fuller, Manon Lagreve and others.
- Planned and coordinated events and press trips to resorts across Europe, Africa & South America. Lead editors of key titles through travel, luxury stays and meetings with key stakeholders.
- Coordinated a team in house, managing a roster of influencers and agency staff.
- Writing, editing and approving marketing materials. Ensuring consistent messaging across website, - Lead responsibility for finalising UK English translations of press kits, brochures and all other written collateral for UK market.
Ridgemount (Marketing), London: PR Manager & Senior Copywriter, April 2021 to July 2022 | Account Manager, August 2019 to April 2021 | Account Executive, March 2018 to August 2019
- Achieved over 10M chances to see for RIBA Books (Royal Institute of British Architects), placing 50+ pieces of content in national and trade press, inc. Telegraph, Guardian, BD Online & Dezeen.
- Became strategic PR manager for RIBA Books and RIBA Journal projects, with responsibility for copywriting and editing publishing inserts in the RIBA Journal.
- Lead complete redevelopment of all written content, alongside rebrand for Medite Smartply, international timber construction panel manufacturer, including technical writing.
- As Account Manager I planned and executed campaigns for multiple clients across print, digital and social. Based on client briefs, I created proposals and pitched new campaigns based on measurable KPIs and managed the day to day running of each campaign. This included SEO content, PPC ads, paid & organic social, storyboarding videos, briefing teams and managing budgets.
Design et al, Chester: PR and Editorial Assistant, April 2016 to September 2016
- Took the lead on proofreading and copyediting print and online content spanning web copy, magazines, design brochures and journals to foster cohesive tone of voice. Responsible for writing and managing all PR and news mailouts and social media.
I D Jackson (Author), Chester: PR Assistant, April 2016 to September 2016
- Independently organized tour of independent booksellers to launch latest novel, managing all PR.
- Doubled mailing list contacts through campaign to secure attendees to readings/ signings.
- Diary management: interview scheduling, transport and accommodation booking.
North West End, Manchester: Contributing Writer & Arts Journalist, Nov 2015 to April 2018
- Sourcing arts news and events, pitching stories, producing features to deadline.
- Reviewing theatre and music events, interviewing performers, recording and editing audio.
Feet and Spine, Cheshire: PR and Communications Officer, July 2015 to March 2016
- Lead production of Feet and Spine Magazine and brand/PR partnerships to expand reach, engagement, and build a supportive community of independent local businesses.
- Ghostwriter for company owner, researching and producing medical/ legal journal articles, peer reviewed before publishing in Legalease.
Education
MA Comparative Literature (Merit), Goldsmiths, University of London, 2016-2017.
Accredited MA module: Comparative Literature, Manchester Metropolitan University, 2016.
BA (Hons) International Journalism (2.1), Liverpool John Moores University, 2010-2013.
Three A Levels: English Literature (A), History (B), Fine Art (B).
Ten GCSE’s grade A*- B, including English (A), Science (B), Maths (B), Fine Art (A*).
Other Achievements
- Editorial Skills for Publishing, Bluebird Works/UCL, London, 2022
- Architectural Photography, University of the Arts, London, 2019
- Marketing Management, Chartered Institute of Marketing, 2019
- PR and Communications Management, PRCA, 2018
- Duke of Edinburgh Gold Award
Voluntary work and Hobbies
- Marketing Manager for Carlton Theatre Group, Jan 2024 - Present
- I have directed and produced several plays, all performed at the New Wimbledon Theatre, London.
- I am a passionate photographer and take production photos for several theatre companies.
- I enjoy independent research into women’s history, religion and folklore. I am currently writing a thesis on the intersection of Christianity and Pagan beliefs in early medieval Britain.