I'm Natalie, and I'm a writer.
Personally, there's not much that I think I won't be able to take an interest in. A lover of research, investigation and a great debate, I am captivated by stories and industries that demand I get my brain in gear and strive to produce this in my work; to interest and inspire readers and position personalities and brands as thought leaders.
With both in-house and agency experience, I've crafted copy for a variety of content marketing efforts for various brands, managed content teams and held the responsibility for ensuring brand and tone of voice consistency for businesses functioning across international markets and languages. I have edited and created copy across paid and organic social media, press releases, SEO, blog articles, case studies, display, out-of-home, print, website copy, video/radio scripts, and more.
In my various roles, I have collaborated with multiple stakeholders and C-Suite executives to bring together a brand's content and its bottom line.
Having a community impact is something I always strive for. OVer the course of my career, I have become passionate about working with brands and businesses that reflect my core values of trust and integrity, knowledge and critical thinking. I would love to always work with clients that want to make an impact in the lives of their customers and their local communities, no matter the industry.
When I’m not working, you can find me with my nose in a good book, working on an on-going research project or getting hands on at the theatre - I recently directed my first full length play at a London theatre and it taught me so much about creative team management!
When I’m not working, you can find me with my nose in a good book, working on an on-going research project or getting hands on at the theatre - I recently directed my first full length play at a London theatre and it taught me so much about creative team management!
Please explore this site, get to know me, and get in touch if you'd like to know more!
Professional Experience
Wimbledon Community Association, London: Communications Manager, February 2024 – Present
- Lead complete brand rehaul and website redesign project over 2024, directing web developer.
- Developed and executed content strategy and provided content for all marketing channels, expanding reach by 20% on all socials, and achieving nearly 200% increase in website traffic.
- Organised and managed Wimbledon’s General Election Hustings, a completely sold out event.
- First port of call for all members, clients and partners: maintaining good relationships and managing new partnership opportunities
- Lead complete brand rehaul and website redesign project over 2024, directing web developer.
- Developed and executed content strategy and provided content for all marketing channels, expanding reach by 20% on all socials, and achieving nearly 200% increase in website traffic.
- Organised and managed Wimbledon’s General Election Hustings, a completely sold out event.
- First port of call for all members, clients and partners: maintaining good relationships and managing new partnership opportunities
Club Med, London: PR & Content Manager for UK, Ireland & Scandinavia, Aug 2022 to Aug 2023
- Coordinated multimedia PR and content marketing campaigns across national and specialised titles including The Times, Telegraph, Evening Standard, Conde Nast Traveller, Travel Weekly and TTG
- Achieved over 150 pieces of content for 2022/23 Ski Report, based on a national survey of UK skiers, as well as positive reviews of new resorts in The Telegraph, Evening Standard and Travel Trade Gazette amongst others, alongside high performing influencer content from Chemmy Alcott, Aimee Fuller, Manon Lagreve and others.
- Planned and coordinated events and press trips to resorts across Europe, Africa & South America. Lead editors of key titles through travel, luxury stays and meetings with key stakeholders.
- Coordinated a team in house, managing a roster of influencers and agency staff.
- Writing, editing and approving marketing materials. Ensuring consistent messaging across website, - Lead responsibility for finalising UK English translations of press kits, brochures and all other written collateral for UK market.
Ridgemount (Marketing), London: PR Manager & Senior Copywriter, April 2021 to July 2022 | Account Manager, August 2019 to April 2021 | Account Executive, March 2018 to August 2019
- Achieved over 10M chances to see for RIBA Books (Royal Institute of British Architects), placing 50+ pieces of content in national and trade press, inc. Telegraph, Guardian, BD Online & Dezeen.
- Became strategic PR manager for RIBA Books and RIBA Journal projects, with responsibility for copywriting and editing publishing inserts in the RIBA Journal.
- Lead complete redevelopment of all written content, alongside rebrand for Medite Smartply, international timber construction panel manufacturer, including technical writing.
- As Account Manager I planned and executed campaigns for multiple clients across print, digital and social. Based on client briefs, I created proposals and pitched new campaigns based on measurable KPIs and managed the day to day running of each campaign. This included SEO content, PPC ads, paid & organic social, storyboarding videos, briefing teams and managing budgets.
Design et al, Chester: PR and Editorial Assistant, April 2016 to September 2016
- Took the lead on proofreading and copyediting print and online content spanning web copy, magazines, design brochures and journals to foster cohesive tone of voice. Responsible for writing and managing all PR and news mailouts and social media.
I D Jackson (Author), Chester: PR Assistant, April 2016 to September 2016
- Independently organized tour of independent booksellers to launch latest novel, managing all PR.
- Doubled mailing list contacts through campaign to secure attendees to readings/ signings.
- Diary management: interview scheduling, transport and accommodation booking.
North West End, Manchester: Contributing Writer & Arts Journalist, Nov 2015 to April 2018
- Sourcing arts news and events, pitching stories, producing features to deadline.
- Reviewing theatre and music events, interviewing performers, recording and editing audio.
Feet and Spine, Cheshire: PR and Communications Officer, July 2015 to March 2016
- Lead production of Feet and Spine Magazine and brand/PR partnerships to expand reach, engagement, and build a supportive community of independent local businesses.
- Ghostwriter for company owner, researching and producing medical/ legal journal articles, peer reviewed before publishing in Legalease.